THE midmarket Summit

Embark on a journey of innovation and refinement at EDTECH WEEK's exclusive midmarket evening soiree, graciously hosted by Tyton Partners. Set against the enchanting backdrop of New York City's skyline, this event is tailored for CEOs of leading mid-market EdTech firms and growth stage investors. Register for EDTECH WEEK as a first step to receiving an invite. Limited seats available.

Every hour, CEOs present their organizations in a small group setting. For private equity and late stage investors, strategics, and acquiring partners to learn and discuss strategies for growth, impact, and acquisition. Presenting CEOs include:

Penn Foster

Finalsite

Legends of Learning

Open Classrooms

Kaipod Learning

...and more.

Scaling a SaaS EdTech business to new heights is now more complex that ever. Featuring Craig Stanford, former head of strategy and M&A for Liaison International alongside other industry experts, this session dives deep into current trends, challenges, and opportunities shaping the SaaS EdTech market. Discover essential financial and operational KPIs crucial for growth, best practices in product development and go-to-market strategies, and key insights on driving sales and marketing effectiveness. We identify essential roles and skills needed at different stages of growth, and benchmark timelines and milestones for scaling a SaaS EdTech business today. Whether you’re a CEO, entrepreneur, or investor, this panel promises actionable strategies and real-world perspectives on navigating the path to scalability and success.

Tom Reycraft, Founder and CEO of Benchmark Education Company shares his journey from a basement startup in 1998 to a leading K12 ELA and Spanish Curriculum provider. Learn how Tom partnered with Academian Inc. to augment Benchmark's growth to serving thousands of school districts around the country providing core, supplemental and intervention products on an enterprise grade Digital platform.

Finding and winning new customers is hard. Many companies across the education markets drive customer acquisition and achieve a level of growth without rigorously interrogating who their “core” customers are and how they differ from non-buyers. Building customer personas is a critical exercise to helping organization push past the early wins and drive sustained – and sustainable – growth initiatives. From sharpening product roadmap initiatives to improving the efficiency and effectiveness of go-to-market investments, this discussion will address the value of conducting a data-based segmentation of your customer audience to unlock hidden value and prioritize growth initiatives. Karl Rectanus, founder of LearnPlatform (acquired by Instructure) will highlight the power of this exercise for organizations optimizing growth.

While most K-12 companies focus on the school and district opportunity, the proverbial spending “puck” is moving. With 14 states now offering education savings accounts (ESAs) and other communities looking at various direct-to-parent micro-grant opportunities, K-12 purchasing power will increasingly shift toward parents and various alternative and out-of-school programs and service models across the next decade. While the dollars may seem small today, they will scale rapidly, creating new winners (and losers). This session will help leaders understand the dynamics and begin positioning for the billions of dollars in spending share shift away from districts. Amar Kumar, CEO of Kaipod Learning, will illuminate how stakeholders are driving these programs in states and the enabling infrastructure technologies through which hundreds of millions of dollars are already moving.

As is the case with other tech-enabled fields, there is a massive deficit of ready-now C-Suite talent in the EdTech space.  Some organizations have successfully adapted their talent methods and strategies while others are languishing behind. What separates the winners from pack?  Gain valuable insights and fit-for-purpose solutions in this deep-dive with Joe Haberman, Managing Partner at Heidrick & Struggles, into the best practices shaping today’s leadership landscape.

We'll explore the legislative landscape, including state laws and White House orders, and their implications for educational institutions. Learn what makes an effective AI governance board, the process of evaluating AI use cases, and approaches to notice and disclosure. We'll also cover the importance of scanning for shadow usage, testing for bias, and ensuring vendor compliance. Additionally, discover the educational requirements for staff and the necessary reporting mechanisms to maintain accountability with investors, customers, and your organization.

Siya Raj Purohit, the Education Go-to-Market Lead at OpenAI, will share her expertise on integrating AI technologies like ChatGPT into higher education. Drawing from her extensive experience in EdTech and her current role managing the growth of ChatGPT Edu across universities, Siya will discuss the transformative potential of AI in learning environments.